Health & Medical

Shantanu & Nikhil And Obeetee Collaborate To Honour The Country

When it involves carpets and rugs, not many firms worldwide can match the legacy of the Mirzapur-based Obeetee, which turned 100 final 12 months. It was based by three Britishers, F.H. Oakley, F.H.Bowden, and J.A.L Taylor, on the then nonetheless related Grand Trunk Road in right this moment’s Uttar Pradesh, and patronised by the wealthy and mighty through the years; it’s among the many oldest and largest hand-woven rug firms globally.

With over 25000 artisans working underneath its banner, Obeetee’s designs and textures are rooted within the Indian heritage. The firm has joined palms with Delhi-designer duo Shantanu & Nikhil to unveil the fourth ‘Proud to be Indian’ (PTBI) limited-edition inventive rug collection that illustrates the nation’s historical past and its unimaginable craft journey by hand-woven masterpieces.

Talking concerning the collaboration and the gathering, Angelique Dhama, CEO Obeetee, says, “With 100 years legacy as a model that has at all times taken initiatives to maintain Indian craft and designs, the gathering is a tribute to our nation, showcasing the pre-Independence period, delight, valour, honour, and respect to our armed forces and the proud story of India. We are excited to associate with Shantanu & Nikhil, who’ve created some by no means seen earlier than masterpieces. The assortment is impressed from Indian heritage, but the colors and design patterns are refreshing and new in feel and look”.

The fourth version assortment is predicated round three themes— Independence, Regimental Regalia, and The India-Proud Story. It revisits the couturiers’ iconic collections through the years. It tells the story of the homecoming of an  Indian prince after spending years travelling throughout the nation and the eventual reconciliation together with his roots.

Shantanu & Nikhil Obeetee

According to Shantanu & Nikhil, “Our partnership with Obeetee for the ‘Proud to be Indian’ assortment stems from our core philosophy – and that’s of encapsulating the vibrancy of classic India and mixing it with the glee and pleasure of a contemporary celebratory India. The inspiration behind these beautiful carpets represents an amalgamation of Indian decadence and trendy grandeur. It additional highlights the strings of reminiscences it holds, a sense of nostalgia, delight, and valour; woven by every thread, and woven by the palms of artists.”

Besides celebrating the nation’s heritage, The ‘Independence’ assortment illustrates the India of right this moment with signature textures, daring victory flag patterns, and a color palette of pink and navy. ‘Regimental Regalia’ derives inspiration from three sturdy virtues of the Indian Armed forces – self-discipline, delight, and togetherness, and salutes the whole lot Nehruvian. It options brick textures, maps, battleground stains signifying wrestle, and an insignia of victory that comes alive onto the tactile floor.

Shantanu & Nikhil Obeetee

The India-Proud Story is concerning the future and juxtaposes the standard with the trendy. This assortment of hand-crafted carpets pays tribute to the age-old methods that Obeetee has perfected by a century of unparalleled workmanship.

This limited-edition assortment is on the market on the OBEETEE retailer at 145, Sultanpur, Mehrauli Gurgaon Road, South West Delhi, the Shantanu & Nikhil retailer and

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