This is a narrative about what really motivates Elon Musk. If you discover it fascinating, I hope you will take a look at my free e book, Elon Musk Has Very Big Plans, which you’ll find right here.
Our story begins in May 2020, when the pandemic was getting worse, vaccines have been nonetheless months away, and Musk introduced his plan to reopen Tesla’s manufacturing facility in Fremont, California regardless of native restrictions that saved most companies shuttered on the time.
“If anybody is arrested,” he tweeted then, in reference to native officers, “I ask that it solely be me.”
A struggle ensued between Tesla and California. Depending on the day, we would have referred to as it “spirited,” or generally “acrimonious” or even “nasty.”
But on reflection, even after Tesla filed go well with towards Alameda County and Musk mused concerning the concept of relocating Tesla out of California, it was a state legislator named Lorena Gonzalez whose three-word tweet took the entire thing to the following stage.
Heck, perhaps two or three ranges. What her tweet lacked in diplomacy it made up for in brevity. She tweeted, merely: “F*** Elon Musk.” (I added two of the three asterisks, by the best way.)
A day later, Musk replied: “Message obtained.”
Frankly, that was it for some time, so far as the world was involved.
Gonzalez tweeted afterward that Tesla was a California-subsidized firm that “at all times disregarded employee security & well-being, has engaged in union busting & bullies public servants.”
While Gonzalez is high-profile by way of California state politics, and there are different points from which individuals would possibly know her, I’m going to surmise that the overwhelming majority of individuals studying this text proper now won’t ever have heard of her earlier than the present kerfuffle.
Eventually Tesla withdrew its lawsuit. The establishment ante appeared restored. But then, two issues occurred this week.
- First, on Thursday, Musk introduced at Tesla’s annual shareholder assembly that he is shifting Tesla’s headquarters from California to Austin, Texas. Musk blamed it on a scarcity of house to develop the Fremont manufacturing facility, and the excessive price of dwelling that made it laborious for workers to purchase homes, or generally to recruit from far-off.
- Second, on Friday, a weblog that covers Tesla dug up the Gonzalez tweet from 2020 together with Musk’s response, and posited that it amounted to an extra motivation for Musk to tug up stakes and relocate to Texas.
The weblog tweeted its story, Tesla Moved its HQ to Texas Following Explicit Offer from California Assemblywoman, and Musk replied — on Twitter, after all — with a single phrase: “Exactly.”
Now, we are able to parse this in at the least 3 ways.
- The first could be to recommend that from Musk’s standpoint, the Gonzalez tweet is a metaphor for California at its perceived worst: over-regulated, anti-business (once more, Musk’s view), and a spot that does not admire the diploma to which an organization like Tesla advantages the state, versus the opposite means round.
- Second, we would recommend that Gonzalez is small potatoes and that her imply, profane tweet is unlikely to have performed any actual position. But, think about for those who have been Musk, and also you have been planning to cut back Tesla’s work in California. You would possibly assume it is strategic or karmic (or frankly, you won’t give it that a lot thought in any respect) to recommend that Gonzalez was accountable. (Good luck along with your subsequent election, Musk would possibly add sardonically.)
- Finally, the third means is probably the most fascinating and probably the most ironic: Imagine if we take Musk at his obvious phrase, and settle for that a profane, three-word tweet from a reasonably obscure lawmaker actually was the ultimate straw that prompted him to desert California (by way of the HQ; the manufacturing facility itself is not going anyplace) for Texas.
Sometimes issues actually are simple. I’ve had some wholesome skepticism concerning the diploma to which the comparative tax burden between California and Texas by itself has led to Musk’s choice for one state over different.
I imply, if this have been my predominant concern, the selection could be fairly apparent. I say this regardless of (a) the truth that I really like California, and (b) I personally wouldn’t and don’t select the place I reside based mostly totally on the tax burden. To my thoughts, life is just too quick for that.
And if I did, would I reside in New Jersey?
But let’s face for functions of the remainder of this text that an ill-advised, indignant, or imply tweet really switched Musk from “wandering eye mode” to “heck with that, we’re out of right here.”
Can you think about something extra ironic?
Musk, who has so many Twitter followers that he could be some of the in style and profitable influencers on social media if he selected to commit himself to it, and whose tweets have been identified to land him in scorching water on multiple occasion–leaving the state at the least partially, over a tweet?
If so, I believe the message from California is obvious for Texas legislators: Delete your social media accounts.
Or at the least tweet with restraint. May I recommend proscribing your posts to feel-good tales about puppies and rainbows?
And if that is too tough to navigate, how about this: Look at your proposed tweet. Does it embrace any phrases that you simply really feel compelled to “bleep” out, through the use of asterisks as a substitute of vowels?
If so, perhaps assume twice about whether or not you actually need to share it. There are nonetheless 48 different states moreover California and Texas.
Don’t neglect the free e book: Elon Musk Has Very Big Plans, which you’ll be able to obtain right here.