Feeling peckish? Well, Kelis has returned with a deal with for the plenty. In a video dropping at this time for her newest single “Midnight Snacks,” listeners are invited over for a retro fantasy of late-night delectable indulgence.
“It’s been delivered to my consideration that I all the time title issues after foodstuffs, which I hadn’t actually considered. It undoubtedly wasn’t a acutely aware resolution,” Kelis explains throughout a cellphone name with Vanity Fair. She ticks by way of her previous tracks, sounding as if scanning a dessert menu. “Whether it was ‘Sugar Honey Iced Tea,’ ‘Milkshake,’ or ‘Tasty,’ I’m all the time type of making these references.”
For “Midnight Snacks,” director Adrienne Raquel got here on onboard with an intuitive imaginative and prescient for capturing the singer’s particular idea: “If the Ohio Players and 112 had a child, what would that seem like?” Kelis says. There’s a shared sense of decadence, between the funk band’s 1975 album Honey (the duvet reveals a lady awaiting a gradual drip off a spoon) and the R&B group’s “Peaches and Cream” from 2001. The new video juxtaposes a montage of birthday-cake cookies dunked in milk, chocolate-dredged strawberries, and undulating Jell-O molds with scenes of Kelis reclining in head-to-toe shades of pink—herself channeling emotions of a raspberry sorbet left to its personal units. Flanked by girls, the musician evokes the form of ladies’ night time one might solely dream of being invited to.
“It’s such a carnal factor, and it’s such human nature: Everybody eats and all people is aware of what it feels prefer to crave one thing,” says Kelis. “To me, it’s a pleasant and straightforward play on feeling and emotion that brings you again, whether or not or not it’s romance or childhood or no matter. I feel that taste and scent are such a human strategy to digest one thing.”
And these latest years have given us all loads to sit down with. Kelis sees “Midnight Snacks” as a reprieve from the exacting nature of the present second. “I personally wanted one thing mild and straightforward,” she says, describing a mindset she prolonged to each side of the track—together with the video’s make-up appears to be like, with its fashionable tackle ’60s graphic liner and Pop Art–influenced lips. From glossed to frosted and glittered, it’s a visible meal of texture play for viewers.
TooD Color Cream in Sun/Moon
“Makeup is usually simply enjoyable,” says TooD founder Shari Siadat, who coordinated with Kelis and make-up artist Kathy Jeung for the video. (That shimmery pink on Kelis’s lips and eyes is the road’s signature Color Cream, which Siadat is understood to color onto her unibrow.) Working with the singer was “vibrational,” says Siadat, on condition that TooD is rooted in a philosophy of self-affirming presentation and artistic pleasures. “While we need to undoubtedly name bullshit on Eurocentric types of magnificence,” says Siadat (and disrupt gender norms too, she would possibly add), “at TooD we actually consider that make-up is a type of self-expression and simply playfulness.”
That’s why “Midnight Snacks” hits residence for Siadat. “I feel a part of self-love is, ‘What is that relationship that I’ve with myself first?’” she says, reflecting on the video’s permission for pleasure. “And then, when I’ve that relationship myself, I don’t have to go looking for it—it simply involves me. Everyone needs to really feel that vibe.”
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