Health & Medical

PAHO launches marketing campaign to lift consciousness of COVID-19 psychological well being toll on frontline well being employees

The marketing campaign invitations healthcare employees to share testimonies about managing pandemic-induced stress, anxiousness, and despair

Washington, D.C. October 8, 2021 (PAHO) On the eve of World Mental Health Day, the Pan American Health Organization (PAHO) is launching a social media marketing campaign to lift consciousness of the sustained burden the COVID-19 pandemic poses on the psychological well being of frontline well being employees, inviting them to share their tales and methods to raised handle and deal with this added problem.

The marketing campaign Mental Health Now – Tell Your Story, will gather written and video tales from healthcare employees within the Americas by way of Twitter, Facebook, and Instagram, which can be compiled and disseminated by way of PAHO’s web site and social media channels till the top of the 12 months. The story choice can be based mostly on particular standards, aiming to painting the breadth of the consequences of the pandemic and show the variety of the Americas.

“Health employees have sacrificed a lot with a view to look after individuals in the course of the COVID-19 pandemic, and this has even affected their psychological well being in lots of instances. The marketing campaign will amplify well being employees’ voices so there’s extra understanding of the psychological well being challenges they’ve been dealing with. It will promote listening and dialogue, urging well being service managers to take motion to assist their employees,” mentioned Renato Oliveira e Souza, PAHO’s Mental Health and Substance Use Unit Chief.

Preliminary knowledge from the COVID-19 HEalth caRe wOrkErS (HEROES) research, a collaboration between the University of Chile, Columbia University within the United States, and PAHO, point out that between 5% and 15% of respondents in a number of international locations within the Americas reported suicidal ideas within the two weeks previous to being consulted for the survey. Between 15% and 22% reported signs suitable with despair.

The research focuses on the affect of the pandemic on the psychological well being of healthcare employees in 11 international locations within the Americas: Argentina, Bolivia, Brazil, Chile, Colombia, Guatemala, Mexico, Peru, Puerto Rico, Uruguay, and Venezuela. The research can be accessible in November.

The pandemic has affected the psychological well being of not solely healthcare employees but additionally many different populations within the Americas, as they confronted private bereavement, information about sickness and loss of life, job losses, financial and social crises, home violence, faculty closures and protracted widespread misinformation.  At the identical time, companies to assist individuals deal with such stressors have been disrupted by COVID-19.

Dr. Oliveira referenced the 2021 PAHO/WHO pulse survey on the continuity of important companies, which reveals that psychological well being  companies have suffered the best diploma of disruption, with 60% of nations within the Americas reporting disruptions this 12 months.  “This scenario has been extraordinarily difficult,” Dr. Oliveira mentioned. “The elevated psychological well being wants are exacerbated by interruptions within the provision of psychological well being companies.”  

Even earlier than the pandemic, psychological well being companies weren’t accessible to many in want. The remedy hole – the share of people that require care however don’t obtain it – for particular psychological well being and substance use issues reached virtually 80% in some locations within the Americas. Persons who’re poor, unemployed, much less educated, or are members of teams who typically face racial and social discrimination, have much less entry to psychological well being companies.

World Mental Health Day, celebrated yearly on October 10, is organized by the World Federation for Mental Health and endorsed by the World Health Organization (WHO). The occasion displays a worldwide dedication to lift consciousness of psychological well being points and mobilize help for psychological well being. 

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