Byju’s hit pause on advertisements that includes Shah Rukh Khan after Aryan Khan’s arrest in drug case

Shah Rukh Khan is the model ambassador of the favored instructing utility Byju’s. Reportedly, Byju’s has paused its affiliation with the Bollywood celebrity following the arrest of his son Aryan Khan in a drug case in Mumbai.

Byju’s hit pause on ads featuring Shah Rukh Khan after Aryan Khan’s arrest in drug case

As per stories, the edtech firm has pulled advertisements that includes Shah Rukh Khan regardless of advance bookings. This transfer was achieved after they confronted a backlash on social media platforms like Twitter. Shah Rukh Khan is the face of a number of high-profile manufacturers like Dubai Tourism, ICICI Bank, Hyundai, LG, Reliance Jio amongst others. However, Byju’s was one of many largest sponsorship offers for the actor. As per stories, SRK has an annual deal of Rs. 3-4 crore with Byju’s.

Byju’s had launched a brand new advert marketing campaign with SRK a few weeks in the past. But for now, they’ve paused all promotions that includes SRK as they don’t want to be seen selling the model with SRK amid a drug case controversy involving his son. However, it’s not clear whether or not the corporate has determined to drop SRK as its model ambassador altogether.

Byju’s had additionally panned advertisements for IPL. However, now with IPL shifting in the direction of its remaining stage, the corporate will not be positive if it will likely be capable of pull out of all IPL promotions.

Meanwhile, Byju’s has benefited immensely from its affiliation with Khan. Reportedly, Khan’s affiliation with the model has been so deep that even when they hit the pause button, it will likely be troublesome for the model to delink itself from SRK. Byju’s is at the moment probably the most valued startup with a valuation of round $18 billion. Meanwhile, SRK was ranked fourth in Duff & Phelps’ superstar model valuation research with a model worth of $51.1 million.

ALSO READ: Karan Johar visits Shah Rukh Khan together with senior advocate Rustam N Mulla at Mannat after Mumbai Court denies bail to Aryan Khan

Tags : Aryan Khan, Aryan Khan arrest, Brand Endorsement, Brands, Byju’s, Drugs, Drugs Case, Edtech startup, Indian Premier League, IPL, News, Shah Rukh Khan, SRK


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