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Spotlight: How LeMi Apps Navigated Issues With Google Play to Provide Value to Businesses

App marketplaces just like the Apple App Store and Google Play present loads of alternatives for cellular companies. But in addition they current dangers for individuals who develop into too reliant on them. For instance, altering insurance policies can result in current apps shedding their standing.

LeMi Apps has skilled each the highs and lows of those marketplaces. And the corporate remains to be round to offer worth to its clients. Read in regards to the journey on this week’s Small Business Spotlight.



What the Business Does

Offers communication Android apps for small enterprise advertising and marketing automation.

Apps embrace:

  • SMS Auto Reply
  • Keyword SMS Marketing AutoResponder
  • Auto Reply for WhatsApp

Business Niche

Focusing on SMS as a substitute of internet options.

Founder and CEO Michael Ginzburg instructed Small Business Trends, “Our level is to supply companies (primarily small) and self-employed very low cost resolution for Pull SMS Marketing (auto reply to shoppers requests). We don’t compete with numerous push SMS advertising and marketing internet primarily based companies.”

How the Business Got Started

By bringing collectively folks with a number of talent units.

Ginzburg says, “LeMi Apps was began in 2009 by a bunch of people that got here from very totally different backgrounds however have been all specialists within the cellular discipline in a technique or one other. We took our mixed expertise and data and got here collectively to create apps, specializing in particular areas, reminiscent of productiveness and enterprise utilities.”

Biggest Win

Participating in a Facebook program.

Ginzburg explains, “LeMi Apps has been accepted to the Bootstrap monitor of FbStart, Facebook’s program to assist cellular startups succeed. Our apps have been chosen ‘due to spectacular growth and potential for continued development.’”

Biggest Risk

Relying on third get together app shops.

Ginzburg provides, “In 2019 Google Play restricted use of sms/calls permissions. We misplaced 17 of our apps (about 500K customers) that have been offered on Google Play. Partial restoration took two years +. Now we’ve 4 apps on Google Play – 1st place in communication auto reply apps, sms advertising and marketing and so on. We additionally begin promoting on Amazon app retailer and at last in 01/2021 began promoting on our web site restricted variations of our apps.”

Lesson Learned

Diversify your choices.

Ginzburg says, “Our purpose was to manage particular areas of sms communication area of interest. It was in all probability the fallacious determination.”

Company Mascot

A rubber duck.

Ginzburg explains, “If any individual wants to debate some work points and everyone seems to be busy at the moment, normally he has been advisable to ‘discuss to the duck.’”

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Image: LeMi Apps


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