The full cowl story interview with Kardinal Offishall, considered one of Canada’s pioneering rap stars and the Senior VP of A&R at Universal Music Canada
On this week’s present, Mike is thrilled to be sharing his whole dialog with Kardinal Offishall, which was had for the duvet story in essentially the most lately concern of Canadian Musician journal. There aren’t many individuals you may communicate to for over an hour and nonetheless be left with a lot extra you wish to ask, however Kardi is that sort of particular person. Of course, he’s considered one of Canada’s pioneering rap stars, with world success that spans greater than 20 years and big hits like “BaKardi Slang,” “Dangerous,” and “Body Bounce,” however he’s additionally carving out a singular and influential function on the enterprise facet of the trade because the Senior Vice President of A&R at Universal Music Canada, and a board member at ADVANCE, Canada’s Black music enterprise collective, chair of UMC’s B.L.A.C.Okay. Label Coalition (BLC), and Canada’s consultant on Universal Music Group’s Task Force for Meaningful Change. In this wide-ranging dialog, Kardi discusses his method to A&R and his ideas on music analytics, how he and The Circle crew hustled and paved the way in which for different Canadian rap artists internationally, how Randy Lennox satisfied him to develop into a label government, what “significant change” within the trade actually seems to be like, and much more.
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