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From Street Art to Shoes: Eric Haze x Jimmy Choo

Key Takeaways:

  • Inviting a road artist like Haze to design a set is a brand new enterprise for Jimmy Choo, who has launched a restricted variety of artist collaborations, apart from these with illustrator Rafael Mantesso and painter Robb Pruitt.

  • This in depth collaborative capsule of males’s, girls’s, and unisex footwear resulted from Haze working carefully with Jimmy Choo’s artistic director, Sandra Choi, and main Japanese curator Poggy.

  • The new launch with Haze is probably going a part of Jimmy Choo’s wider technique to realize extra standard tradition relevance.

Over the previous 30 years, artist Eric Haze has designed watches for G-Shock, streetwear for Huf, album covers for The Beastie Boys and Public Enemy, and Air Force 1s for Nike; he even has a Beijing Olympics collaboration on the horizon. Yet, regardless of being a constant collaborator, Haze’s newest assortment with globally-renowned trend label Jimmy Choo marks his first foray into luxurious trend.

The Jimmy Choo collaboration marks Eric Haze’s first foray into luxurious trend. Photo: Jimmy Choo

“Hopefully, it elevates the general public notion of what my model stands for and the place we have now arrived,” stated Haze, in a dialog with Jing Daily. And this collaboration is probably going simply the beginning of Haze’s journey into high-end retail, significantly as he will increase his give attention to China and the Asian market, which boasts the world’s main luxurious shoppers. “I feel [this collaboration] has achieved a brand new degree of sophistication for my model, as properly,” he added. “The vary and high quality of the supplies used are spectacular.”

The in depth capsule of males’s, girls’s, and unisex footwear — accompanied by equipment and a [email protected] collectible — was a results of Haze working carefully with Jimmy Choo’s artistic director, Sandra Choi, and main Japanese curator Poggy (who helped fine-tune the ultimate selections and the fashion). The total assortment’s aesthetic is a wedding of Jimmy Choo’s premium high quality and craft and Haze’s street-art-inspired imprint, from elaborations resembling his trademark star icon to the title “Jimmy Choo” printed in a graffiti font throughout the Lise leather-based cardholders.

Eric Haze joins forces with Sandra Choi to convey road artwork to the brand new Jimmy Choo capsule.

Haze was free to work his magic, and the artist confirmed as a lot. “Jimmy Choo gave me a lot artistic freedom at first that when it got here time to show over the artistic property to their group for manufacturing, I additionally trusted the general imaginative and prescient a lot that I gave them an uncommon quantity of freedom to take liberties and new instructions with our ‘Star Icon’ model mark.”

Inviting a road artist like Haze to design a set is a brand new enterprise for Jimmy Choo, who has launched a restricted variety of artist collaborations, apart from these with illustrator Rafael Mantesso and painter Robb Pruitt. However, the transfer is unsurprising in a yr replete with street-artist collabs (take Jean-Michel Basquiat x Yves Saint Laurent, Kenny Scharf x Dior, and Keith Haring x Coach, for instance).

The new launch with Haze is probably going a part of Jimmy Choo’s wider technique to realize extra standard tradition relevance. In this previous yr alone, the model selected Daisy Edgar-Jones (from the trending 2020 sequence Normal People) to entrance its Fall/Winter 2020 marketing campaign, collaborated with celebrity-favorite designer Marine Serre, and featured fashion icon Hailey Bieber in its Fall/Winter 2021 marketing campaign. And amid the present overflow of brand-artist collabs, Jimmy Choo’s newest challenge with Haze is a pure addition.

The definition of artist in 2021 is unfastened, however one may argue that it most applies to the uncommon breed of artistic polymath like Haze. “[This collaboration] stands to additional break down the obstacles between what I do as an artist, designer, and inventive director by pushing the at all times direct relationship between these parts,” he stated. “I’ve more and more targeted on ensuring that, even when the result’s a pure product, that some private ‘fingerprints’ stay on the whole lot I do as of late. I imagine that our Jimmy Choo Collection completely represents that philosophy.”

And it’s these genuine fingerprints which offer Jimmy Choo with a slice of ‘80s road artwork tradition, as the 2 have created their very own section of the motion that Haze’s paintings is repeatedly related to, by way of a collaborative assortment.

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