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Animal Advocates Mobilize Students to Help Neuter Stray Cats

SHANGHAI – On a sunny October afternoon, college students at East China Normal University frolicked with dozens of stray cats lolling round campus, snapping photographs and posting them on social media platforms. But a brand new on-line marketing campaign now rewards them for such posts.

Pet meals firm Royal Canin, along with the native authorities and non-profit organizations, launched the marketing campaign on video streaming website Bilibili final month to cut back the rising variety of stray cats across the nation. Called “Responsible Pet Ownership, Neutering for Love,” the push permits college college students to gather “likes” on their movies, whereas acquiring free vouchers to assist neuter homeless felines.

Chen Zhongming, a member of East China Normal University’s animal rescue group, advised Sixth Tone that certainly one of their movies had already amassed 1,500 “likes” on Bilibili. In return, they count on to obtain vouchers value over 3,000 yuan ($465) that might cowl prices associated to pet meals and neutering about 10 stray cats.

“The campus house will all the time entice strays,” Chen mentioned. “Neutering is the most effective resolution to cut back and management their numbers, and the marketing campaign will reduce our burden.”

Unchecked copy and abandonment of pets have led to thousands and thousands of stray animals through the years, with native governments adopting the favored lure, neuter, and return (TNR) strategy as an answer. Authorities in Shanghai are even creating an app, connecting rescuers with potential pet house owners keen to undertake the animals after they’re neutered.

A screenshot from Bilibili.com shows the videos uploaded by students on helping stray animals.

A screenshot from Bilibili.com reveals the movies uploaded by college students on serving to stray animals.

Since the marketing campaign was launched on Sept. 16, Bilibili has acquired over 460 movies from school campuses throughout the nation. Royal Canin mentioned they are going to hand out 500 neutering vouchers and 4 tons of pet meals to animal safety associations in over 50 universities nationwide primarily based on the movies’ reputation.

“It allows extra college students to grasp the significance of neutering stray animals on the campus,” mentioned Zhang Yanyan, director of the Beijing-based Capital Animal Welfare Association. “People also needs to take note of stray animals and be taught to turn into accountable pet house owners.”

Xie Yifan, one other member of East China Normal University’s animal rescue group, mentioned extra persons are progressively studying concerning the TNR strategy, even exterior their group. She mentioned the group normally receives funds and meals from pet firms, in addition to college students and different pet lovers.

“Even middle-aged ladies in close by neighborhoods are conscious of neutering whereas rescuing the strays,” Xie advised Sixth Tone. “It’s superb.”

According to Stacey Osborn, common supervisor of Royal Canin China, native authorities have additionally helped increase consciousness about TNR as a scientific rescue methodology, whereas encouraging folks to advocate accountable pet possession. She believes the youthful era, deemed as extra socially and environmentally acutely aware, will play an instrumental function in enhancing the nation’s pet welfare.

In Beijing, nonprofits like Lucky Cats are already witnessing an increase in pet possession by way of adoption. The group has helped over 2,500 strays discover new houses within the final twenty years.

“In 2004, folks couldn’t perceive why we must always spend cash on neutering stray cats — even cat house owners had little consciousness,” Zeng Li, head of Lucky Cats, advised Sixth Tone. “But after an extended interval of consciousness campaigns, neutering has turn into common amongst individuals who care about stray cats.”

Meanwhile, scholar rescuers like Xie mentioned such campaigns shouldn’t be simply restricted to cities. Referring to her hometown within the northern Inner Mongolia Autonomous Region, she mentioned locals, particularly the elder era within the countryside, nonetheless aren’t conscious of neutering, which has resulted in numerous stray animals.

“Such follow (TNR) mustn’t solely prevail in first-tier cities however all through the nation,” Xie mentioned.

Editor: Bibek Bhandari.

(Header picture: IC)

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