For the second time in a matter of days, Korean pop band BTS “broke” the web with one in every of their new singles. It first occurred on the United Nations, the place the Ok-pop band shot a particular video of their hit music Permission to Dance. Aside from their music, the BTS crew addressed the UN meeting as Korea’s particular envoys and appeared in interviews selling the UN Sustainable Development Goals initiative. BTS went viral once more on Friday, however this time it was with completely different firm. The Ok-pop boy band teamed up with Coldplay, releasing a joint single known as My Universe.
The Coldplay BTS collaboration
The first music video for the brand new single topped 10 million views on Friday. That was only a few hours after being launched on Coldplay’s YouTube channel. Sung in English and Korean, My Universe doesn’t have an precise music video simply but. The first clip options solely the animated lyrics, as Coldplay and BTS take turns singing. An precise music video will doubtless comply with down the highway. Producing content material through the pandemic stays a problem, particularly in the case of this type of large collaboration.
My Universe topped 19 million views by early Saturday morning, with the music solely being posted on Coldplay’s YouTube channel. Coldplay has greater than 20 million subscribers. The band’s final video to prime one million views on YouTube was a unique official lyric video. Coldplay launched Coloratura a few months in the past, and the clip topped 3.6 million views.
BTS hasn’t posted the brand new single on their official YouTube channel, which has greater than 58.5 million subscribers. But the band’s different movies routinely get many tens of millions of views. Whether it’s the BTS songs, dance routines, or behind-the-scenes interviews, the clips get loads of consideration. The Permission to Dance efficiency on the UN hit 7.6 million hits, along with the almost 20 million views on UN’s YouTube channel.
The “Army” of BTS followers worldwide is well-known at this level. They comply with the band’s each transfer, and so they’re chargeable for making BTS content material go viral on-line. That in all probability contains Coldplay’s lyric video. Whether or not you’re a fan of Coldplay and BTS, you’ll nonetheless discover the one on the prime of YouTube’s trending part proper now.
What comes subsequent for My Universe
Coldplay and BTS followers have been ready for My Universe to drop for fairly some time, with Chris Martin and the BTS members typically teasing the one’s imminent launch.
The new music might be included in Coldplay’s upcoming Music of the Spheres LP, obtainable on October fifteenth. Before that, Coldplay will play in New York on the Global Citizen Live competition on Saturday. But it’s unclear whether or not the band will sing My Universe with out BTC.
On the opposite hand, Martin appeared on Kelly Clarkson’s present on Friday, the place he supplied the viewers a teaser of My Universe. Martin sang each the English lyrics after which took over the Korean-language elements that BTS covers. Martin didn’t cowl the whole music, as seen under. But his efficiency will definitely pleasantly shock the Army.
In different phrases, Coldplay may as effectively attempt to carry out My Universe alone on Saturday, with Martin overlaying the BTS lyrics. Whether or not that occurs, the 2 bands will launch a documentary known as Inside My Universe at 8:00 AM EST on Sunday that can give followers an inside take a look at this collaboration.
The full My Universe lyric video follows under.