The main combined martial arts agency, Ultimate Fighting Competition, well-liked as UFC, is partnering with the social token app, Chiliz (CHZ) to supply followers with unique merchandise and rewards. In a press release made on Tuesday, the MMA group token, $UFC Fan Token, shall be launched on Socios.com, a fan engagement and rewards cellular app.
The token is predicted to launch in June this 12 months, with a most provide of 20 million UFC tokens, accessible for buy on Socios.com.
UFC is the most recent sport self-discipline to hitch the Chiliz ecosystem after a profitable begin in European soccer. Top soccer golf equipment have their very own fan tokens – launched on Chiliz blockchain, together with Paris St. Germain (PSG), Atletico Madrid, and FC. Barcelona.
These fan tokens are minted on the Chiliz blockchain giving customers, and followers entry to distinctive merchandise and unique providers, together with “voting, VIP rewards, unique promotions, AR-enabled options, chat boards, video games, and competitions,” the assertion reads.
The Chiliz crew goals to develop their platform previous the 26 main sporting organizations at the moment utilizing their fan tokens. Over the following few months, the platform will develop its fan token presence to different golf equipment and followers throughout Europe, U.S, U.Okay., Asia, and South America.
The partnership between the UFC and Chiliz app began in 2020 when the previous began permitting followers to change varied merchandise equivalent to tickets and merchandise for the Chiliz token, CHZ.